Key project data
- Location: Xydrobe, Mayfair, London, UK.
- Capacity: Up to 8 people per hour in the “xydrobe” sphere space.
- Integrated technologies: Virtual Reality (VR), guided meditation technology and scent generation through Olorama equipment.
- Impact: Enhanced emotional connection with the brand, differentiation in the luxury beauty market, and a multi-sensory narrative that redefines storytelling into brand experiences.
This success story demonstrates how Olorama’s olfactory technology can enrich the brand experience in sectors as exclusive as luxury beauty. The collaboration between Dr. Barbara Sturm, Xydrobe and Olorama represents a breakthrough in sensory marketing and a new paradigm for the future of customer experience in high-end retail.
Project introduction
At a time when consumers are looking for unique and memorable shopping experiences, renowned skincare brand Dr. Barbara Sturm, in collaboration with Xydrobe, has launched an innovative virtual reality (VR) experience called “Pause.” This project offers customers an experience of wellness and self-reflection through an immersive multi-sensory journey at Xydrobe’s location in the exclusive neighborhood of Mayfair, London. The experience aims to evoke the values of self-care and serenity that inspire Dr. Barbara Sturm’s products and sets a new standard in brand storytelling.
Olorama’s role in the brand experience
Olorama, a pioneer in scent generation technology, played a key role in creating this experience by incorporating specific scents into the VR environment within the “xydrobe”-a fiberglass sphere specially designed for individual sessions. During the experience, visitors wear VR visors and are guided through a meditation session. At key moments, Olorama triggers the release of gentle aromas such as “morning dew,” which intensify the sense of calm and enhance the immersive experience, aligning perfectly with Dr. Barbara Sturm’s principles of wellness and nature.
Project results
- Holistic sensory experience: Thanks to Olorama’s technology, the Pause experience took Dr. Barbara Sturm’s narrative to a new level, transporting visitors to a world of serenity and renewal. The integration of natural scents such as morning dew reinforces the ambiance of peace and self-care, making the experience not only visual and auditory, but also olfactory, resulting in a more complete approach to the brand narrative.
- Differentiation in the luxury beauty sector: The collaboration between Olorama, Xydrobe and Dr. Barbara Sturm redefines the customer experience in the luxury beauty sector. Pause not only offers a product presentation, but a transformative experience that turns the interaction with the brand into a moment of introspection and relaxation. This differentiates Dr. Barbara Sturm from other beauty brands and gives it a unique and memorable added value for its consumers.
- Strengthening the customer relationship: The multi-sensory experience allows consumers to connect more deeply and emotionally with the brand. The guided immersion in a calming environment, enriched with Olorama-designed scents, strengthens customers’ emotional bond, leaving them with a lasting positive impression. This sensory connection is aligned with Dr. Barbara Sturm’s goals of creating products that promote health and wellness.
- Innovation in brand storytelling: The incorporation of olfactory technology into the Pause experience is a significant innovation in the use of VR to tell brand stories. By collaborating with Olorama, Xydrobe has demonstrated that it is possible to make storytelling a complete experience that involves all the senses, which maximizes the impact of the narrative and creates a more vivid and emotional memory for the consumer.
Conclusion
The integration of Olorama’s scent technology into the Pause project has been a resounding success, positioning Dr. Barbara Sturm and Xydrobe as leaders in multisensory virtual reality experiences in the luxury beauty sector. The ability to add specific scents to critical moments in the experience strengthens visitors’ emotional connection to the brand and transforms the self-care narrative into a real, tangible experience.
