During Christmas, the atmosphere changes: colorful lights on the streets, Christmas music in supermarkets and bright decorations everywhere. But of course, there is one question on everyone’s mind: what to give our loved ones this holiday season?
For marketers, the challenge is to make the customer’s experience enjoyable and encourage them to stay longer in the store. Virtual reality for Christmas is one of the most innovative ways to achieve this. VR not only lifts the Christmas mood but also enhances the overall shopping experience, making it more immersive and fun.
Back in 2014, Eon Reality proposed an innovative VR Christmas experience for a retail client in Singapore. The retail complex, 313@Somerset, wanted to create an experience that would make customers stay longer and engage more. Eon Reality suggested an interactive Christmas story that transformed the holiday shopping experience into something truly memorable and unique.
How VR Christmas experiences can transform shopping
This wasn’t your typical Santa-in-the-mall experience. Eon Reality’s virtual reality Christmas concept kept parents engaged while their children explored the VR environment, exposing them to the mall’s advertisements, brands, and products. The results were clear: happy children meant happy parents, and parents spent more time in the store.
So, what’s changed in the two years since this VR Christmas concept? The technology has only gotten better, with brands and retailers creating more interactive and magical experiences for customers.
Santa Claus for a Day: VR Christmas experiences from Coca-Cola
Last Christmas, Coca-Cola created a VR Christmas experience that was truly one-of-a-kind. The brand introduced a VR ride featuring reindeer and Santa’s sleigh, using the Oculus Rift to make this magical journey come to life. Who wouldn’t secretly want to be Santa Claus for a day? Thanks to Oculus Rift and Coca-Cola, that dream became a reality for many.
John Lewis Magical Garden: A new kind of VR Xmas experience
What can we expect from next Christmas? As usual, John Lewis delivered an emotional Christmas advertisement. But this year, they took it a step further by offering a VR Xmas experience at their Oxford Street store. Customers could interact with various animals in a magical virtual garden while experiencing the thrill of a trampoline in the VR environment.
Well done, John Lewis, for bringing us such an innovative VR Christmas experience!
Discover the magic of Christmas through virtual reality and smell
At Olorama, we’re taking things even further this holiday season. Not only can you see and experience Christmas in VR, but you can also smell it! Imagine immersing yourself in a virtual reality Christmas experience that smells like a crackling fireplace, fresh tangerines, pine trees, gingerbread, and chocolate. This year, Olorama offers a unique way to celebrate the holidays through scent, adding an extra layer of magic to your VR Christmas experience.
Start your Christmas differently with VR and Olorama, and enjoy unforgettable, multisensory experiences that bring the holiday spirit to life. Explore our full list of Christmas scents here: Link to Olorama’s scents list.
What smells remind you of Christmas?
We’d love to know: what smells remind you most of Christmas? Discover the smells of Christmas with Olorama Digital Smell Technology and enhance your VR Xmas experience like never before.
