The company that is revolutionizing immersive experiences with more than 200 digital fragrances will be present at the industry’s most important trade show XR.
What does virtual reality smell like? Olorama Technology has the answer. The pioneering company in immersive olfactory technology confirms its presence at AWE USA 2025, one of the most prominent international events in the field of Extended Reality (XR), which will take place from June 10 to 12 at the Long Beach Convention Center (California).
From its booth #717, Olorama will offer live demonstrations of how its innovative solution allows to incorporate more than 200 digital fragrances, fully controllable and integrable in any digital environment, without heat or artifice, and with authentic scents that elevate sensory immersion to a level never seen before.
In addition to the well-known Olorama demos on the films Avatar, Ratatouille or Charlie and the Chocolate Factory, attendees will be able to enjoy the preparation of a personalized breakfast with scents, a virtual “mascletà firecracker show” with its unmistakable smell of gunpowder, a plane ride “with a surprise” and a 360 video that reflects and highlights how we are harming our planet. Are you going to miss it?
Inspired by the classic Smell-O-Vision systems, Olorama’s technology has evolved into a high-performance tool for sectors such as cinema, video games, virtual reality, retail, sensory marketing and education. Its system allows multiple scents to be activated per device and distributed precisely and quickly, generating an immersive experience that also stimulates the sense of smell.
“We want those who visit AWE to experience what it means to really live a scene, not only to see or hear it, but also to smell it,” they explain from the Olorama team. “We believe that the future of immersion involves adding smell as another channel of digital communication.”
To this end, from Olorama they invite all interested professionals, media and creators to visit their booth to discover firsthand how their technology is marking a before and after in the XR ecosystem. In addition, the team will be available for interviews and press meetings throughout the event.
📍 Booth No. 717
🗓️ June 10-12, 2025
📍 AWE USA – Long Beach Convention Center
To arrange an interview, obtain more information or request artwork, you can write to: [email protected]
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