TV with smell: See, hear, and now smell the latest in virtual reality

The future of entertainment is multisensory, and it’s already here. The concept of a TV with smell is no longer science fiction. Virtual Reality (VR), traditionally rooted in video games, is expanding rapidly into fields such as education, tourism, medicine, and culture; now enhanced by the power of scent.

At Immersed Europe, held at the University of Murcia (Spain), cutting-edge VR innovations were showcased. This event marked Murcia as the hub of the International Immersed Meetings, organized in collaboration with the Immersive Technology Alliance (ITA), a key promoter of immersive technologies.

One of the most talked-about innovations was brought by Olorama™, a pioneer in scent technology for sensory experiences. Together with InMediaStudio, Olorama™ helped power the event’s highlight: the “Teleportation Cabin”, an immersive booth combining VR, temperature changes, and most remarkably smell.

Visitors experienced fully immersive environments: relaxing on a paradise island, partying in Ibiza, strolling through rainy Madrid, or sailing on a high-speed racing boat. In each scenario, three senses were engaged: sight, sound, and smell, along with temperature effects for full immersion.

The response? A resounding success. The addition of smell made the virtual worlds dramatically more realistic. It proved that TV with smell is not only possible, but essential for the next generation of immersive media.

As a strategic partner for brands looking to lead in VR, Olorama™ offers the missing piece of the puzzle: scent, making possible a TV with smell. The TV with smell is revolutionizing the way we experience content, because in immersive media, the whole is greater than the sum of its parts.

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